Master the development of advertising that creates outstanding business results, with this six-week online programme taught by one of the world’s leading advertising effectiveness experts.

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Our next cohort begins February, 2024 and is filling fast.

Register your interest today.

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The world's most trusted source of insight when it comes to developing highly effective marketing.

learn more about WARC

You'll learn

How advertising works to build business
What you need to budget and invest to grow
Who you should be targeting for the best results
The different types of advertising that grow sales in the short and long terms
How to build mental availability and use distinctive assets
How to use creativity to supercharge effectiveness
How to set objectives, then track and measure campaigns
How to apply what you’ve learned to your brands

Our next cohort begins February, 2024 and is filling fast.

Register your interest today.

I'm Interested

“The content of this course is insanely valuable. Every marketer needs to do this course as it raises the bar on effectiveness across the board.”

Caroline Hugall, former Group Brand Strategy Director

The programme has been created for client-side marketers and agency professionals at all levels of seniority and experience. Our alumni includes marketers from companies including:

A portrait photograph of James Hurman

James Hurman

James is a globally recognised advertising effectiveness expert who’s spent over 20 years researching, publishing, practicing and teaching advertising effectiveness.
               He‘s the author of two books on effectiveness, has won more than 50 advertising effectiveness awards, and was named the world’s number one strategic planning director.

learn more about James

“I would wholeheartedly say this has been the best course I've ever taken, will be recommending to many, and will refer to the literature for the rest of my career.”

Chloe Andrews, Senior Account Manager

Our alumni includes people from agencies including:

February 2024
Class Starts